Presentation
How to build a global community around bread
Garriga will explain how he has built a global community around bread by combining technique, education and a strong social media presence.
Building on this vision, he will explore how he has transformed a personal passion into a collective phenomenon by using social media, online education and the narrative of the craft to connect bakers and enthusiasts from all over the world through a shared language: that of bread made with time, fermentation and shared culture.
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